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Alzheimer's & Brain Awareness Month
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Alzheimer's & Brain Awareness Month

June 21, 2014

As people age, they undergo physical and mental changes that can make living on their own not only inconvenient, but dangerous as well.  Although moving away from a place that’s been called home for years can be a difficult decision, it’s important to raise the topic of considering assisted living before an accident occurs.

The Alzheimer’s Association has named June as Alzheimer’s and Brain Awareness Month, as dementia gains international attention. Ideally, increased visibility will result in more funding and support for Alzheimer care across the country.


Senior Couple Sitting on a Couch Relaxing Other companies, such as eBay and Alex and Ani, have partnered with the charity, with eBay Giving Works promoting Alzheimer’s awareness during the week of June 16 by inviting every customer to “favorite” the charity’s profile. Additionally, the Alzheimer’s Association will be the only charity shoppers are asked about during checkout. Alex and Ani’s division, called Charity by Design, will offer a special sunflower charm bangle with 20 percent of the proceeds going to the Alzheimer’s Association.

According to the Alzheimer’s Association 2014 Alzheimer’s Disease Facts and Figures report, 24 percent of people think there must be a family history of Alzheimer’s to be at risk. It’s beliefs like these that the charity hopes to combat with the awareness month. The charity asks people to wear purple all month, share information about brain health on social media and write letters to local members of congress to advocate for funding. 

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